United Healthcare/Medical Center of Central Georgia: Threat of Change Could Roil Employees
Another notice went to United Healthcare’s plan participants this week. The summary? “We’re still negotiating with the hospital, but if we can’t come to agreement then you’ll soon be ‘out of network’ if your favorite hospital is Medical Center of Central Georgia.”
After some digging, we find that this is not an isolated incident at all.
In fact, back in January members that United Healthcare insures in New York got similar notices relating to the services they might wish to procure from the Continuum Health Partners, a consortium of five well known New York hospitals. The standoff ended in March and no New Yorkers had to find new medical facilities after all. United Healthcare was quick to point out in a statement that, “Not a single person will lose healthcare coverage because of the Continuum contract termination, although some people will have to change hospitals or physicians.” Right now, Tenet is in similar negotiations with Blue Cross and thousands of insured employees could be affected if they can’t work it out.
But they’ll probably work it out so there’s no need to worry. Right?
This is the question your employees ask every time they sense the threat of change.
Change Threat Kicks Off Coping Cycle
If you aren’t yet familiar with the Coping Cycle, now would be a great time to take your team through a training class on the subject. Coping is a sequential process, starting with something called a “cognitive disturbance” in which the person recognizes that something is out of balance. When employees learn they may have to change physicians or hospitals, it’s a cognitive disturbance. Off everyone goes on personal coping journeys, moving through the steps in the cycle.
If you don’t understanding the effect of coping skills on motivation and productivity, how can you possibly manage your people effectively? Though you are not licensed therapists, your managers should be able to recognize when employee behaviors are being motivated by problems in coping. Targeted interventions can be planned to help move employees through the coping cycle successfully, though some employees may eventually need a referral to outside assistance.
Minimize the Uncertainty with Information
You probably don’t have a direct influence on how the insurer/provider negotiations work out and you may not influence the outcomes of other change threats your teams face. However, one of the things you can do next time your team notices the threat of change is to provide as much information as possible as often as possible. During times of change, your messages will not be understood the first time. Send a memo with details and then follow that with an e-mail, a webinar and a voice mail.
Consider the varying needs of your stakeholders – customers, employees, suppliers, investors – and craft change communications documents to address those specific questions. Above all, try to reduce the uncertainty for your organization as much as possible but stop short of promising that nothing will change. Instead, express your confidence in the coping skills of those you work with; tell them that you know they will be able to manage the change successfully.
You may find it interesting to tune in to negotiations between health care providers and insurers. Those situations may eventually affect all of us. Whatever you do, recognize the impact that “change threats” deposit into the lives of your employees. Take positive actions to help your employee population cope.
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Jean Houston Shore works with organizations that want their people to work together better. She can be reached at 770-643-9724, by email at jean@thinkbusiness.com or through her website at www.working-together-better.com. Ask for your free copy of her book Working Together Better.
Copyright © 2010, Jean Houston Shore, Business Resource Group. All Rights Reserved Internationally. No portion may be reprinted or used without prior written permission.
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